Rekonstruksi Semantik dan Pragmatik Deiksis Persona Bahasa Bali: Strategi Pemertahanan Karakter Berbasis Tri Hita Karana dalam Komunikasi Digital

Abstract

The development of digital communication presents challenges for maintaining politeness in Balinese, particularly in the use of personal deixis among the younger generation. This study aims to analyze the form and distribution of Balinese personal deixis in digital communication, identify shifts in semantic meaning and pragmatic function based on the Anggah-Ungguhing Basa Bali rules, examine the dissonance of its use with the Pawongan values ​​in the Tri Hita Karana concept, and reconstruct character maintenance strategies through the use of personal deixis. This study uses a qualitative approach with analytical stages that include observation of digital communication, documentation, interviews, and focus group discussions. Data were analyzed through semantic and pragmatic studies, taking into account the communication context, social relationships, and politeness values ​​in Balinese culture. Data validity was strengthened through triangulation of sources and techniques, as well as confirmation with informants. The results are expected to produce a mapping of the use of personal deixis, an explanation of shifts in meaning and language function, and a design for character maintenance strategies based on Tri Hita Karana. This research is expected to contribute to the development of digital literacy, character education, and the preservation of polite, ethical Balinese language, which is in line with the dynamics of communication among the younger generation.