STRATEGI OPTIMASI PEMASARAN CUKA SIWALAN BERBASIS WEBSITE UNTUK EKSPANSI PASAR NASIONAL
DOI:
https://doi.org/10.59819/jmti.v15i2.5084Keywords:
Strategy, Digital Marketing, Siwalan Vinegar, Website, Strategy, Digital Marketing, Siwalan Vinegar, WebsiteAbstract
Indonesia is known as a country with a very high level of biodiversity, where various types of flora thrive and develop well, such as the siwalan tree. Aeng Panas village, located in the Pragaan sub-district, Sumenep regency, is one of the areas with great potential in siwalan sap production. Siwalan vinegar is a product of naturally fermented siwalan sap water for several weeks until it produces a liquid with a characteristic sour taste. The method used is descriptive study by utilizing data from field observations, informal interviews, and literature studies to formulate digital marketing strategies for locally-based website products. Analysis is carried out through SWOT mapping and the formulation of strategies based on digital marketing. The results of the design and implementation show that the website can serve as a means of promotion, education, and communication that strengthens product image and expands market reach. By leveraging the potential of information technology, MSME actors in areas such as Aeng Panas Village can be encouraged to undertake continuous digital transformation, so that siwalan vinegar products are not only known locally, but also able to compete at the national level.
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