PENGARUH LOKASI USAHA, KUALITAS PELAYANAN DAN KUALITAS JASA TERHADAP KEPUASAN KONSUMEN PADA USAHA JASA LAUNDRY DI WILAYAH PEJENG

Keywords:

business location, service quality, service quality, customer satisfaction

Abstract

This study aims to analyze the effect of business location, service quality, and service quality on customer satisfaction in the laundry service business in the Pejeng area. The results showed that (1) the business location variable (X1) had a significant effect on Customer Satisfaction (Y) in the laundry service business in the Pejeng area, (2) the service quality variable (X2) had a significant effect on Customer Satisfaction (Y). Laundry service business in pejeng area, (3) Service quality variable (X3) has a significant influence on Customer Satisfaction (Y) on laundry service business in Pejeng area, (4) Variable business location, service quality and service quality have a simultaneous effect on satisfaction consumers in the laundry service business in the pejeng area, with the results of the F-table (Ft 5%), namely 3.09 where the F-count is greater than F-table (83.090> 3.09) with a significant value of 0.000 <0.005. The coefficient of determination using the Adjusted R Square method is 0.722, which means that 72.2% of business location (X1), Service Quality (X2) and Service Quality (X3) affect consumer satisfaction in laundry service businesses in the pejeng area, while the remaining 27, 8% is influenced by other factors that are not included in the research variables.

Downloads

Download data is not yet available.

References

Amirullah. 2015. Pengantar Manajemen Fungsi-Proses-Pengendalian. Penerbit Mitra Wacana Media.

Arikunto, S. 2000. Prosedur Penelitian Suatu Pendekatan Praktek. Jakarta; Rineka Cipta

Asrida, Putu Diah dkk (2018). Analisis Pengaruh Bauran Pemasaran Terhadap Volume Penjualan Produk Twisterdog. Warmadewa National Conference of Economic (WNCE). Warmadewa

Cholid, Abu. 2013. Metodologi Penelitian. Bumi Aksara: Jakarta.

Hasibuan, Malayu S.P. 2005. Manajemen Sumber Daya Manusia, Edisi Revisi. Bumi Aksara, Jakarta.

Hendrojogi. 2004. Koperasi: Asas-asas, Teori dan Praktik. PT Raja Grafindo Persada: Jakarta

Kotler, Philip & Keller, Kevin Lane. 2010. Manajemen Pemasaran. Edisi 12 Jilid 1. Jakarta: Indeks.

Kotler, Philip dan Keller, Kevin Lane. 2012. Manajemen Pemasaran. Edisi 13 Jilid 2. Alih Bahasa: Bob Sabran. Jakarta: Penerbit Erlangga.

Ghozali, Imam. 2011. Metodologi Penelitian Kuantitatif. Jakarta: PT. Raja Grafindo Persada.

Gunawan, I Wayan Tomy. 2020. Pengaruh Harga dan Promosi Terhadap Kepuasan Konsumen Jasa Laundry Di Wilayah Pejeng, Gianyar Tahun 2019. Skripsi. Program Studi Pendidikan Ekonomi Fakultas Ilmu Pengetahuan Sosial IKIP PGRI Bali.

Muklis, M Aziz. 2019. Pengaruh Lokasi dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Jasa Pengiriman J & T di Muara Bulian. Ekonomis: Journal of Economics and Business, 3(1), 1-9 ISSN 2597-8829 (Online).

Riahi, Ahmed dan Belkaoui. 2000. Teori Akuntansi. Penerbit Salemba Empat.

Samyasa, I Putu Yogi. 2020. Pengaruh Lokasi Usaha Dan Kualitas Jasa Terhadap Kepuasan Pelanggan Pada Usaha Jasa Laundry Di Wilayah Pejeng tahun 2019. Skripsi. Program Studi Pendidikan Ekonomi Fakultas Ilmu Pengetahuan Sosial IKIP PGRI Bali.

Sugiyono. 2009. Statistika Untuk Penelitian. Bandung. Alfabeta CV.

Sugiyono. 2013. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung. Alfabeta CV.

Sugiyono. 2014, Metode Penelitian Kuantitatif Kualitatif dan R&D, Bandung : Penerbit Alfabeta CV

Tjiptono, Fandy. 2015. Strategi Pemasaran. Jakarta: Indeks.

Tjiptono, Fandy. 2008. Pemasaran Jasa, Malang: Bayumedia Publishing.

Tjiptono, Fandy. 2014. Manajemen Jasa.Yogyakarta: Andi Offset CV.

Tjiptono, Fandy. 2010. Manajemen Jasa Edisi Kedua.Yogyakarta: Andi Offset CV.

Published

2021-04-08

How to Cite

PENGARUH LOKASI USAHA, KUALITAS PELAYANAN DAN KUALITAS JASA TERHADAP KEPUASAN KONSUMEN PADA USAHA JASA LAUNDRY DI WILAYAH PEJENG. (2021). Widyadari, 22(1), 229 - 240. Retrieved from https://ojs.mahadewa.ac.id/index.php/widyadari/article/view/1121

Issue

Section

Articles