PAKET BLUE SPORT BULELENG: SPORT TOURISM BERBASIS EKOSISTEM WISATA BAHARI DI KABUPATEN BULELENG

Blue Sport Buleleng Package: Sport tourism based on a marine tourism ecosystem in Buleleng Regency

Abstract

This study aims to determine: (1) the design of a marine tourism ecosystem-based sport tourism package into the Blue Sport Buleleng package; (2) the validity of the Blue Sport Buleleng package; (3) the feasibility of the Blue Sport Buleleng package; (4) the attractiveness of the Blue Sport Buleleng package; and (4) the effectiveness of the Blue Sport Buleleng package in increasing tourist attraction and visitation numbers. The Blue Sport Buleleng package was developed using the ADDIE design, involving five experts in the validation process, 20 people in the feasibility test (Pokmaswas) and attractiveness test (tourists). Meanwhile, the effectiveness test was conducted on 20 people from Pokmaswas, the local government, and tourists. The validity test was analyzed using the Lawshe formula, the feasibility test and attractiveness test data analysis used benchmark research (PAP), and to determine the effectiveness of the Blue Sport Buleleng package on attractiveness and number of visits, it was analyzed using Multivariate Analysis of Variance (Manova) and transformed effect size (ES). The results of the study show that the Blue Sport Buleleng package offers three types of packages, including: (1) Blue Adventure; (2) Blue Challenge; and (3) Blue Leisure. This Sport Tourism Package product is declared valid, feasible, attractive, and effective for implementation. Based on these results, it is recommended that the Pokmaswas management implement the Blue Sport Buleleng package in an effort to increase the attractiveness and number of student visits.