DIGITAL MARKETING SEBAGAI UPAYA PENINGKATAN PENJUALAN PADA IKM GARMEN BALI SUCI GIANYAR

Abstract

After experiencing a very deep contraction, Bali is required to rise from the weak economic conditions. The foundation of Bali's economy was boosted to be able to stretch again after the pandemic. Even so, the long pandemic period made almost 90% of the business sector economically affected. In addition, limited knowledge about online marketing strategies has not been known in depth, especially for SMEs that have been established for a long time, more than 10 years. This causes the economic foundation of SMEs to not be solid due to the lack of understanding of online business strategies and marketing innovations in them. Bali Suci SME is one of them with a picture that matches the condition of SMEs in general. Limited resources, capital, and technology are problems faced by SMEs that are important to anticipate and find a way out. This is the reason for the implementation of a service program for the Bali Suci Gianyar Garment SMI to increase sales through increasing understanding of the importance of online sales or digital marketing by creating social media, and preparing a company profile.