Dampak Sosial Ekonomi dari Peningkatan Konsumerisme Digital di Kalangan Mahasiswa di lingkungan universitas PGRI Mahadewa Indonesia

Abstract

Abstract

In the current digital era, digital consumerism is increasing, especially among students who have easy access to various online shopping platforms. This research aims to analyze the factors that influence digital consumerism behavior among 50 PGRI Mahadewa Indonesia University students and its impact on their social and economic aspects. Using quantitative methods, data was collected through online questionnaires distributed to respondents. The research results show that around Discounts and Promotions (90%) Special offers and promotions from online shopping platforms are very influential in driving purchasing decisions. 70% of college students make online purchases at least once a week, with factors such as social influence, ease of access, and online promotions as key drivers. Additionally, 60% of respondents reported an increase in spending on non- essential needs, indicating a significant impact on their personal financial condition. These findings also show that digital consumerism cannot influence social relationships, with 80% of respondents not feeling pressured to follow shopping trends. The conclusions of this research emphasize the importance of financial literacy among students to manage expenses and form healthier consumption patterns, as well as the need for attention from educational institutions to educate students about the risks of excessive consumptive behavior.